2025 Mr SAKE Contest, Showcasing Japanese Muscle and Tradition

TOKYO, Japan – Miss SAKE, a general incorporated association, announced it would hold the 2025 Mr SAKE contest and opened the application process in anticipation of celebrating a new kind of ambassador—men who combine fitness, respect for Japanese culture, and a passion for sake. The organizers emphasized the unique synergy between “Muscle meets Sake” and “Power meets Tradition,” reflecting a desire to highlight modern energy and historical depth.

Emphasizing a Healthy, Culturally Engaged Lifestyle

In its call for entries, the Miss SAKE Association underscored that Mr SAKE contestants were to serve as cultural representatives who spread the charm of Japan’s ancient food traditions and love of sake worldwide. By blending daily training and fermented foods—often praised as some of the world’s healthiest—applicants were encouraged to refine their physiques and showcase the essence of a robust, balanced lifestyle.

Application Details and Deadlines

• Application Deadline: Monday, March 31, 2025

• Age Requirement: 20 years or older (as of April 1, 2024)

• Gender Requirement: Male

• Method of Application: Interested men could apply online or submit their documents by mail to the Miss SAKE General Incorporated Association at 13F Area Shinagawa, 1-9-3 Konan, Minato-ku, Tokyo 108-0075.

Applicants were urged to include recent photographs and thorough personal information to aid the selection panel in assessing each candidate’s suitability.

Selection Criteria

Organizers listed the following requirements:

1. Interest in Japanese Culture and Sake: Demonstrating both passion and knowledge of traditional food culture.

2. Active Fitness Enthusiasm: Maintaining a healthy lifestyle through bodybuilding, exercise, or related pursuits.

3. Communication Skills: Readiness to promote Japanese traditions via social media, events, and public engagements.

4. Social Contribution and Independence: Holding a sense of responsibility for community-building and charitable activities.

5. Global Mindset: Respecting diverse values and cultures, with the capability to represent Japanese traditions abroad.

6. Well-Trained Body: Showcasing discipline in daily training and a physique reflecting dedication to health and fitness.

Samurai Program for Finalists

Selected finalists were invited to join the Samurai Program, an initiative designed to deepen their understanding of Japan’s cultural and historical ties to sake. Through this program, they gained knowledge of sake’s significance and cultivated intelligence, dignity, and bravery—qualities viewed as vital for representing Japan on a global stage.

2025 Mr SAKE Final Selection

After the application period, the final selection occurred on May 10, 2025, at Kanda Myojin EDDOCCO STUDIO in Tokyo, in conjunction with the 2025 Mrs SAKE event. The winners, including the Grand Prix recipient, were expected to participate in a series of domestic and international events promoting sake, Japanese heritage, and healthy living.

By inviting applications from around the country, the 2025 Mr SAKE organizers sought to empower the next generation of culturally minded men—ready to fuse tradition with the vitality of modern fitness culture. Through their shared dedication, these contestants aimed to project the best of Japan’s storied past and dynamic present to audiences at home and abroad.