K-Insider Challenge 2023 “Taekwondo Championship Vlog Challenge” records 1.3 Million views, 22K likes
The 1st prize winner Kunal Kumar’s Vlog gained an impressive 10,26,764 viewership and 7,156 number of likes. 2nd prize winner was Dev Bahadur’s vlog which had 1,51,582 viewership and 5,409 likes. The 3rd prize winner, Shekh Sajid also gained 63,273 views and 2,755 likes on his vlog.
NEW DELHI: Korean Cultural Centre India organized its first K-Insider Challenge of 2023, in which The challenge was to make a Vlog of the coveted “All India Inter SAI Taekwondo Championship 2023” which was co-hosted by Korean Cultural Centre India and Sports Authority of India in celebration of 50 years of Korea and India diplomatic relations from 24th Feb. to 26th Feb. 2023 at the K.D. Jadhav Indoor Wrestling Hall, Indira Gandhi Stadium, New Delhi.
This K-Insider challenge was announced on 17th February in which the participation period lasted from 24th to 28th Feb.
The event was conducted in total of two rounds, in the first round 9 vlogs based on content and creativity were shortlisted by KCCI official, which were further posted across all the SNS platform of KCCI for round 2. Final winners were selected based on the number of likes and views on their Vlogs.
The evaluation period lasted from 2 March to 8 March 2023 and saw the challenge accumulating enormous viewership of 1324402 and accumulated a total of 22656 number of likes.
The 1st prize winner Kunal Kumar’s will get Rs. 20,000/- and a Samsung Galaxy Watch 4, his Vlog gained an impressive 10,26,764 viewership and 7,156 number of likes. 2nd prize winner was Dev Bahadur’s vlog who had 1,51,582 viewership and 5,409 likes, he will receive Rs. 10,000/- and Galaxy Buds Pro. The 3rd prize winner, Shekh Sajid also saw an impressionable 63,273 views and 2,755 likes on his vlog and will be given Rs. 5,000/- + Love yourself BTS Album as prize.
Hwang Il Yong, the Director of Korean Cultural Centre India said “Despite the limited number of entries, the high viewership and engagement rate of this challenge can be attributed to the ever-increasing popularity and interest in Korean culture. This K-insider challenge was carefully designed keeping in mind the interests of the MZ Generation in internet and social media. This challenge allowed the participants to show off their creative, progressive, and dynamic styles through social media—which in turn also shows how SNS can be put up to creative use.”
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