Online contest ‘Know your Kimchi’ hits one million views within 10 days: KCCI
New Delhi: The online contest ‘Know your Kimchi’ launched by the Korean Cultural Centre India (KCCI) recently under its #StayStrongCampaign reached one million viewership on various social media platforms within 10 days recently.
Launched from January 29 to February 07, 2021, the pan-India contest registered 752,717 views on Instagram, 201,851 on Facebook, and 45,909 views on Youtube during this short period of time.
Encouraged by the overwhelming response, the KCCI plans to organize the 2nd All India Korean Culinary Challenge celebrating ‘Kimchi Day’ this November this year.
The theme of the contest was based on Kimchi which is considered a Korean representative well-being food. Kimchang culture (Kimchi making process) was designated as the 8th UNESCO`s Intangible Cultural Heritage of Humanity in 2013.
As many as 132 Indian participants accepted the challenge by sharing photos, videos, comics, posters, catchphrases, etc. for introducing Kimchi in their respective styles and were posted on KCCI’s SNS channels.
KCCI has announced prize money of Rs. 18,000 for the top 3 winners based on the number of likes on their contents.
S.Shirsha has won the contest while Praise grabbed the second position and Shaifa Mariyam PKV stood at 3rd place.
Participant Shifa Mariyam PKV sent a video containing the process of making Kimchi in a quiet garden setting with the sound of birds chirping in the background, cutting vegetables, cabbage, radish, carrot, green onion, the main ingredients of Kimchi, making the sauce in a clay pot over a burning furnace, and seasoning the cabbage with the red chilly sauce. It resembled the Korean traditional way of making Kimchi.
Professor Kundu Ranojit from Banarsidas Chandiwala Institute of Hotel Management and Catering Technology said, “The interest about Korea and Korean cuisine has been increasing to the students from cooking or catering field institute and to professional chefs all-over India. He said he liked Kimchi, representative Korean food, and he understood that Kimchi is a Korean national identity food which reminds of hometown, home country to Koreans as curry or dal does to Indians.”
Hwang, Il-yong, Director, Korean Cultural Centre India said, “I appreciate Indian people`s continuous love for Korea and Kimchi and I am surprised with the heated response for the Kimchi promotion content made by our Indian fans reaching 1 million viewership. I am happy this event could become a flashpoint to promote Kimjang which is UNESCO`s Intangible Cultural Heritage of Humanity and Kimchi more widely, and looking forward to holding our 2nd All India Korean Culinary Challenge celebrating ‘Kimchi Day’ this November.”
