First time in India: Japanese Sanuki Udon Noodle promotion event in Mumbai
The purpose of this special event was to promote Sanuki Udon noodles from Kagawa Prefecture of Japan, which is known as the “Udon prefecture of Japan”. Over 70% of Udon noodles in Japan are of the Sanuki variety.
MUMBAI: The Consulate-General of Japan in Mumbai together with Harry Hakuei Kosato, Japanese Cuisine Goodwill Ambassador have initiated the launch of a series of events to promote the Japanese Sanuki Udon Noodles in India.
A related event – a private dinner at the official residence of the Consulate-General of Japan in Mumbai was organised recently.
The purpose of this special event was to promote Sanuki Udon noodles from Kagawa Prefecture of Japan, which
is known as the “Udon prefecture of Japan”. Udon noodle is one of the Japanese staple foods together with rice
made from only wheat, salt and water, and purely veg. Over 70% of Udon noodles in Japan are of the Sanuki
variety, such is its popularity. This unique promotion was in collaboration with the brand Ishimaru Seimen, the
largest producer of Sanuki Udon in Japan.
In his welcome speech during the event on January 13, 2023, Kaneko Toshihiro, Deputy Consul General of Japan in Mumbai said, “Ishimaru Foods & Noodles have succeeded in developing a market in the United States and served at a prestigious Japanese restaurant in Manhattan New York then also Japanese popular franchise Udon restaurants opened in London, UK, have become quite popular. Interestingly, most favored Udon noodle menu among people of the world is Udon noodle with curry soup.”
The launch dinner was attended by Chefs, Restaurateurs and F&B professionals and who were treated to a 5-
course menu. The first course was a “Udon Tasting course” which of 4 unique styles of Udon, Traditional Japanese
Style Udon, Nutty Fruit Udon, Shiro Miso Udon, and Chilli Garlic Udon. These Udon noodles were specially
prepared by Sushi and More India. This first course was followed by assorted Tempura & fresh Sushi, and ended
with a special Japanese traditional dessert all prepared by the Chef IKEDA Masato of the Official Residence of the
Consulate-General of Japan in Mumbai.
The events that followed included a Retail sampling event at the popular gourmet store in Mumbai where
customers were able to taste Sanuki Udon noodles, a Restaurant promotion at the Japanese Curry restaurant
and a Home-Delivery promotion with independent Japanese kitchen chain, Sushi and More with a special Sanuki
Udon menu.
All these events were supported by KIKKOMAN, Japan’s No. 1 Soy Sauce manufacturer and All Nippon Airways
(ANA), Mumbai branch.
