Indian Tourism to Japan Surges, Set to Cross Pre-pandemic Mark in 2024
With over 150,000 visitors recorded by August 2024 as against 180,000 figure recorded in 2019, India and Japan strengthen their ties, marking a remarkable recovery in tourism post-pandemic.
NEW DELHI: The tourism sector between India and Japan is experiencing a remarkable resurgence, reflecting a growing trend in Indian visitors exploring the Land of the Rising Sun. In 2019, Japan welcomed over 180,000 visitors from India. Although the pandemic caused a decline in numbers in 2020, recovery has been swift, with visitor figures reaching approximately 90% of 2019 levels by 2023. Notably, projections for 2024 indicate a staggering potential increase of nearly 150% compared to the previous year, with 150,000 visitors already recorded by August. This data underscores the vibrant and expanding relationship between the two nations.
Speaking at the recent Specified Skilled Worker Accommodation Sector Matching Event in Delhi, Ms. Kyoko Hokugo, Minister (Economic and Development), Embassy of Japan in India highlighted these trends and emphasized the importance of fostering deeper ties through increased people-to-people exchanges.
“As two of Asia’s leading democracies, Japan and India are strengthening their bilateral relationship under the ‘Japan-India Special Strategic Global Partnership,'” she stated. This partnership not only encompasses economic and security cooperation but also aims to enhance cultural understanding and personal connections.
The hospitality sector is a key area where Indian contributions are making a significant impact. Ms. Hokugo pointed out that Indian youths working in traditional Japanese hotels, such as those in Noboribetsu Onsen, Hakkaido have garnered attention from the local media for their dedication and exceptional service.
Their presence not only enriches the hospitality experience but also serves as a bridge between cultures, making them “grassroots diplomats” in their own right.
The minister said adding that Japan’s unique culture of “omotenashi,” which embodies heartfelt preparation and sincere hospitality, resonates well with India’s rich tradition of welcoming guests. This cultural synergy is increasingly appealing to Indian travelers seeking immersive experiences.
As Ms. Hokugo noted, “Increasing the flow of people between our countries is critical to achieving this,” reinforcing the notion that tourism can be a powerful tool for mutual understanding.
The rise in Indian visitors is further supported by Japan’s strategic marketing efforts tailored to attract this demographic. Initiatives include leveraging digital platforms for targeted advertising and collaborating with Indian travel agencies to promote exclusive cultural experiences. The objective is clear: to not only meet but exceed pre-pandemic visitor numbers.
In conclusion, as Ms. Hokugo aptly stated, “Together, let us build a future where our nations are even more connected.” The increasing trend of Indian tourists visiting Japan not only signifies a thriving tourism sector but also reflects the deepening bonds between two culturally rich nations eager to share their wonders with one another.
ACN’s take on a macro perspective side: Moreover, as global travel trends shift post-pandemic, Japan has become an attractive destination due to favourable currency exchange rates and its reputation for cleanliness and safety.
With over 14.5 million visitors arriving in Japan in just the first five months of 2024—an increase of *70% compared to the same period last year—India’s growing presence is part of a larger narrative of Japan reclaiming its status as a premier global travel hotspot.
