Japan’s Tsuruya Golf Expands into Indian Market with Strategic Partnership

NEW DELHI: In an exciting development for golf enthusiasts in India, Tsuruya Golf, one of Japan’s oldest and most respected golf equipment manufacturers, has announced its entry into the Indian market. This expansion is marked by the appointment of a consortium formed jointly by Virender Malik, Sharat Jain and “A San hospitality” as the company’s sole distributor in India, a decision made during a recent visit by Tsuruya’s Overseas Sales Section Manager, Kazushi Kodono.

Led by Japanese language and culture experts Rajat Thukral and Raj Gaur, the “A San Hospitality Support Co.” is a well-known and reputed name in the Japanese hospitality industry in India since 2008.

Tsuruya Golf, established in 1966, boasts a rich history of innovation and quality in golf equipment. Known for its pioneering use of lightweight materials, the company has continually evolved its product line to meet the changing needs of golfers.

Their commitment to excellence is evident in their renowned AXEL series, which includes a range of products from drivers to irons. The AXEL GF, for instance, features a full carbon face, a first for a Japanese manufacturer, offering players an unmatched combination of lightweight design and powerful performance. Other variants include Golden Prix and Onesider.

However, the company has plans to address the needs of the amateurs, newgen and women golfers in India.

During his visit to India, Mr. Kodono made a comprehensive presentation to a group of golf coaches and golf course operators from Delhi and NCR towns. These included golf courses Like Delhi Golf Club (DGC), Skyline, Karma Lakeland, Aravali Golf as well as coaches and Proshop owners. He shared Tsuruya Golf’s vision, mission, and product range, emphasizing the company’s dedication to quality and innovation. The presentation highlighted the company’s latest offerings, including the AXEL Gold Premium and the GOLDEN PRIX series, which cater to both professional and amateur golfers.

The appointment of  Indian company as the sole distributor is a strategic move aimed at establishing a strong foothold in the Indian market. With golf gaining popularity in the country, Tsuruya Golf’s entry is well-timed to meet the growing demand for high-quality golf equipment. The company’s products are known for their exceptional build quality, innovative design, and the use of advanced materials such as titanium and carbon composites, ensuring durability and high performance.

Tsuruya Golf’s expansion into India is expected to introduce a new level of quality and sophistication to the local market. The company’s long-standing reputation in Japan, coupled with its focus on innovation, positions it well to appeal to Indian golfers looking for premium equipment. With a history of developing products that enhance performance while maintaining user-friendliness, Tsuruya Golf is poised to become a prominent player in the Indian golf scene.

In conclusion, Tsuruya Golf’s foray into India marks a significant milestone in the company’s history. By leveraging its rich heritage and innovative product lineup, Tsuruya Golf is set to offer Indian golfers a range of high-quality equipment, helping to elevate the game to new heights in the region.