– “K-Pop music video production” online challenge event started, 3rd April is the last date to participate in 2nd K-insider challenge.
– “Discovering Kulture”, a video production program introducing Hallyu(Korean Culture Wave) in India by Korean Cultural Centre India.
NEW DELHI: Korean Cultural Centre India has come up with its 2nd K-Insider Challenge “Expansion of K-Pop”, where one can make a K-pop music video with Hallyu content with their own unique life story. The video can be shared at kinsider@koreanculture.in , the last date of submission is 3rd April 2022.
The recently launched two K-promotional videos titled “Hanbok with K-Pop”, “K-Pop with Hanbok” under its program “Discovering Kulture” by Korean Cultural Centre India, which in very short time gained 300,000 views, can be an ideal video for the reference for the interested participants. The program “Discovering Kulture” aims to introduce various Korean Culture Wave (Hallyu) contents that can be encountered locally and to create public opinion on the Korean Wave,
The video titled “Hanbok with K-Pop” shows young Indian women wearing Hanbok and dancing to the song ‘Baby Shark’, a Korean song for children, the most viewed video on Youtube so far with 10 billion viewership.
Wherein the other video “K-Pop with Hanbok” contains the dancing scenes in Hanbok with Black Pink’s song at major cultural and artistic attractions in Delhi of the women’s winning team, Girl Crush in the Delhi preliminaries of All India K-Pop Contest 2021 out of the 20 cities regional round.
For both the videos the focus remains at Hanbok, a traditional Korean costume. While maintaining the basic composition of the lives of the Korean people for more than 5,000 years, the form and structure of Hanbok has changed in various ways according to the living culture of the time, the circumstances of the times, and the sense of beauty.
Each element of Hanbok is made with the meaning of earnest prayer for life and consideration (courtesy) for others, it also contains the spirit of the Korean people’s aesthetic sense and life philosophy. Although simple in composition, colorful, flat but three-dimensional, and containing the wearer’s sense of beauty and profound meaning, hanbok is a formal Korean national costume that can be worn to preserve the beauty and dignity of the inside and outside.
The Hanbok Koreans wear today follows the middle and late Joseon Dynasty. The upper body is tight and the lower body has a rich lower back upper arm structure. It consists of a top and a bottom, and if you look at the basic composition, men’s Hanbok consists of a trouser, a jeogori, a vest, and a po. In addition, there are belts, daenim, beoseon, and shoes necessary for wearing trousers. Women’s hanbok consists of underpants, underskirt, outer skirt, underpants, jeogori, po, beoseon, shoes, etc.
Hwang Il-yong, the director of Korean Cultural Centre India said, “We are continuously developing experimental contents and operating events to meet local demand. It seems that the purpose of introducing Korean traditional clothing, Hanbok through K-Pop which is the Hallyu content familiar to the public, has been well accomplished. He added, we are soon planning to introduce Hanbok and K-pop music video production challenge\ through one of the largest entertainment media channel in India. We expect localized storytelling content through Hallyu content with the expansion of K-Pop through these series events and project.”
