Korean author’s book “3000 Years of Karma Legacy – An Indian Baniya Story” now available in English language in India

Know about the Indian merchant community especially from Gujarat, Rajasthan, and Maharashtra through the lens of a senior Korean executive.

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NEW DELHI: Finally, the South Korean author’s book “3000 Years of Karma Legacy – An Indian Baniya Story” is now available in India on multiple platforms and formats.

Written by KIM Moon Young, one of the top authorities in the Republic of Korea’s foreign trade promotion agency KOTRA (Korea Trade-Investment Promotion Agency), this English language book highlights the invaluable contribution of India’s merchant community Baniyas including Marwaris, Jains, Parikhs, Patels, and others, especially from Gujarat, Rajasthan, Maharashtra and other states in making India the world’s economic superpower.

The author, the former Managing Director of KOTRA South Asia Head Quarters, New Delhi credits this community with the honour of standing India in the league of the world’s top economic superpowers, such as the US, China, and Japan, the G3 club.

According to Mr. Kim, the Indian merchant community Baniyas are called the world’s top 3 merchant groups along with Jewish and Chinese merchant groups. He has very interestingly narrated in his book how this Indian merchant community shares common business characteristics with the Korean Gaesung business community also.

In his book, the author has appreciated the Indian Prime Minister Narendra Modi for introducing bold and revolutionary economic reforms, and called him the Indian version

Deng Xiaoping, the architect of modern China.  Deng Xiaoping had introduced a plethora of revolutionary economic reforms in the country in 1979 and made China what it is today.

The book “3000 Years of Karma Legacy – An Indian Baniya Story” is an inspiration from Mr. Kim’s original book “3000 년 ‘카르마‘가 낳은 인도상인 이야기”, which was written in Korean language and printed in Seoul last year. Mr. Kim translated his book into the English language for the convenience of Indian readers, and Asian Community News (ACN) Network got it published through Blue Rose Publishers in India.

Mr. Kim owns a very special connection with India, especially some states like Gujarat, Rajasthan, and Maharashtra that have a high concentration of substantial business communities.

Author’s Book written in Korean language: 3000년 ‘카르마’가 낳은 인도상인 이야기

His very first overseas appointment was in India in 1998 (Dec 1997) in Ahmadabad (Gujarat) when Korea was going through drastic economic restructuring with the Asian Financial Crisis. After his first stint in India of about four years, he again returned to India in 2018, this time in New Delhi.

Since the Korean language book was written on the Indian economy scene involving the merchant community, the author decided to translate it into the English language and get it printed in India with the help of ACN to make more and more Indians read about what a Korean thinks of India.

The book consists of 157 pages with a good number of photographs, mostly shot by the author himself during his stay in India. It is divided into two chapters – Indian Baniya Story and Indian Economy Story, with 13 and 14 articles respectively.

Chapter I: Indian Baniya Story

  1. Astonishing India. Rising India over 20 years
  2. Gaesung, the Korean Merchant vs. Indian Baniya
  3. Indian Baniya with 3000 years old merchant DNA: A trader to the bone
  4. Gujarat, the Indian Baniya Academy
  5. Marwari, the Indian version of Jewish merchants community in the Thar Desert
  6. Tata’s roots Parsi, the Merchant of Fire
  7. One Day in the life of Mr. Shah
  8. Pay Respect to Patel Family
  9. Surat: World’s Capital of Diamonds
  10. Punjabi Merchants: North’s Lords
  11. Promote your company through family name
  12. Donation Culture in India
  13. Indian Caste Engineering: Past and Present

Chapter II: Indian Economy Story

  1. Nehru’s book “Glimpse of World History and License Raj”
  2. Malthus’s Population Theory and 1.4 billion Indians agony
  3. Education Fever: Biggest hope for India
  4. Red Carpet vs. Red Tape, India on the Verge
  5. Narendra Modi, the Indian Version of Deng Xiaoping, Designer of Modern China
  6. Year 2000 belonged to China, 2010 to Vietnam, 2021 is to India
  7. It’s coming: The rise of Modinomics in 2021
  8. Self-Reliant India: A Double-Edged Knife
  9.  Three New Kingdoms of Indian E-commerce Market
  10. India’s Pharmaceutical Upsurge due to COVID-19
  11. Shining Indian IT and ITeS Industry during COVID-time
  12. Indian Vaccine Industry: Hope for the World.
  13. Caste in Myself. Caste in Ourselves.
  14. Suggestions for a more focused and strategic FDI approach in India

3000 Years of Karma Legacy – An Indian Baniya Story” is available in India on multiple platforms in paperback and ebook formats. Its paperback is priced at INR 1200, and Ebook INR 300-600, and is available at:

Blue Rose Publishers: https://bit.ly/3vLUSE9,

Amazon: https://amzn.to/3nsvZd0

Google Play Books: https://play.google.com/store/books/details?id=MbhJEAAAQBAJ

Or requests can be sent to editor@asiancommunitynews.com

Moon, Young Kim, President, Southwest Asia, KOTRA.

About the author:

Moon-young Kim is currently posted at KOTRA (Korea Trade-Investment Promotion Agency) headquarters in Seoul. Previously, Mr. Kim was Managing Director of KOTRA, South Asia Regional Headquarters in New Delhi (2019-2021). KOTRA is the apex national trade and investment promotion agency of the Republic of Korea (RoK).

Born in Chungju City in 1963 in South Korea, Mr. Kim attained his initial education at Chungju High School and later went to Seoul National University, Law College (BA) in 1986. He went to Brandeis University (Boston, US) to do MA (Economics) in International Economics and Development in 2005.

Mr. Kim’s professional career took off with KOTRA in 1992 when he joined its Asia Research Division. In 1998, he volunteered for the KOTRA New Delhi office as his first overseas appointment and remained there till 2002 for four years.

Mr. Kim was at KOTRA New York Office for 2006-2010, Bangkok Office 2013-2016, and Economic Strategy Dept, Big Data Dept. (2016-2018) as Director on all three locations.

In 2018, he joined the 6th Indian center of KOTRA in Ahmedabad, where he served for one year before moving to New Delhi headquarters. In Ahmedabad, he closely interacted with Gujarati Baniyas, the world’s third-largest merchants community. He learned deeply about the 3000 years of Baniya DNA and Karma that put India in the world’s top economies.

Mr. Kim is working on his doctoral thesis on ‘Comparative Analysis of Indian FDI in the context of China, South Korea and Thailand’ at Jamia Millia Islamia University in India.

Related article: Korean Honcho’s opinion: Indian Baniya community becomes world top 3 biz group, courtesy its 3,000-year-old Karma tradition to lead India to G3 with PM Modi

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