NEW DELHI: Ahead of the International Day of Girl Child, LG Electronics, India’s leading consumer durable brand, pledged support towards the education of the girl child by signing a Memorandum of Understanding with Kendriya Sainik. As part of its ‘Kar Salaam’ CSR initiative, LG Electronics donated 1 crore INR contribution to the Armed Forces Flag Day Fund (AFFDF) under Kendriya Sainik Board Secretariat (KSB SECTT), a nodal organization of the Govt. of India, Ministry of Defence.
The donation will be utilised for the education of the girl child of Martys and ex-servicemen. AFFDF is dedicated to the welfare of war widows, children of martyr’s, war disabled soldiers & Ex-servicemen.
LG Electronics has been working on a number of CSR initiatives to help the community in every possible aspect and reaffirm its commitment towards the people. In these precarious and financially challenging times, LG Electronics is trying to support the dependents of our brave martyrs & their families by providing access to education to their girl child. The Kar Salaam initiative was started 3 years ago by LG Electronics, dedicated to the soldiers of India to salute their spirit of generous contribution and service towards the nation.
Commenting on the occasion, Young Lak Kim- MD -LG Electronics India said, “The education of the girl child has the ability to bring socio-economic changes and through this initiative, we aim to provide financial support to the cause and help in bringing a positive change to the world. On this International Day of Girl Child, we want to inspire the young generation, especially girls, who want to be a partner of social change and help them in achieving their dreams. “We are extremely thankful to Kendriya Sainik Board for implementing this initiative.” he added.
About LG Electronics India Pvt Ltd
LG Electronics India Pvt. Ltd. (“LG Electronics”), a wholly-owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, HVAC, IT hardware, and mobile communications space. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.