Road to Seoul-Beauty in India: Ten K-Beauty and fashion accessory brands to make foray into India
New Delhi/Mumbai: Leading Korean beauty brands of 10 Korean companies across diverse product categories including skincare, hair-care, and fashion accessories recently reached India. These products were showcased in the “Road to Seoul-Beauty in India” events in New Delhi and Mumbai. More than 100 influencers each ranging from micro to mega profiles to promote these Seoul brands also joined the events to promote these products amongst Indian audience.
WhizCo, Delhi’s leading creative technology and influencer marketing agency, collaborated with the Seoul Business Agency to pave the way for various renowned Seoul’s beauty brands to enter the Indian market with significant social media engagement. Under the “Road to Seoul-Beauty in India” event, WhizCo undertook a strategic and impactful promotional initiative, connecting these brands with Indian audiences through a network of influential social media personalities.
The Seoul Business Agency, a key organiser of the event, played a pivotal role in fostering international business collaborations. The participating Korean brands included BNH COSMETICS, SMHAEL, Studio Flakt, Allchada, DEVOTE, UniqueMi, BISCOS, ZAOL, BE-PRESENCE and Benesent, garnering increased brand awareness in the Indian beauty landscape.
The event was also joined by some of the successful Korean enterepreneurs who have been operating in India for many years, and they shared their success stories as well as delivered tips to make it great in India.
Richard Sohn, Director, Skintel Enterprises, and CEO, Beauty Talk said that a huge number of Indian youths , especially the teenagers are ardent fans of the K-pop, K-drama, K-movies India, and this is what has created a huge market for K-beauty products here. He said India promises unlimited potetil for Korean cosmetics, healthcare and fashion products.
Capitalising on the evident liking of Indian creators for embracing Korea-inspired skincare routines, local brands seized the opportunity to introduce and position themselves in this untapped market. To facilitate this, WhizCo carefully curated a network of influencers resonating with the brands’ respective target audiences, ensuring authentic communication of their messages to Indian consumers. The leading partner brands across diverse product categories including skincare, haircare, and fashion accessories, experienced an enthusiastic reception as influencers from various niches engaged with their products, sharing their experiences and unique features and qualities of the same with their social media fanbase.
“We are happy to have played a key role in bringing these exceptional Seoul’s beauty brands to the Indian market. ‘Road to Seoul-Beauty in India’ was more than just an event; it was a cultural exchange that allowed Indian consumers to experience the best of Korean beauty innovation. Our network of influencers played a crucial role in creating awareness and excitement around these brands,” said Aastha Goel, CEO/Founder at WhizCo.
The success of “Road to Seoul-Beauty in India” highlights the importance of cross-cultural partnerships and the role of influencer marketing agencies in introducing global brands to new markets. WhizCo continues to be at the forefront of connecting brands with audiences in innovative ways, driving impactful and memorable experiences for both businesses and consumers.
About WhizCo:
WhizCo is a leading marketing agency specialising in Creative Technology and Influencer Marketing. With a focus on creating meaningful connections between brands and audiences, WhizCo drives impactful marketing campaigns that resonate in the ever-evolving landscape of consumer preferences.
About Seoul Business Agency:
The Seoul Business Agency is a government-affiliated organisation that is making steady efforts to revitalise Seoul’s economy as the best global accelerator in the public sector.
Through various initiatives and events, the Seoul Business Agency facilitates collaborations that enhance the global presence of Korean businesses and foster cross-cultural understanding.
