Suzuki MD recalls AJU’s support in initial days in Ahmedabad as group launches AJU Imperial

AHMEDABAD (GUJARAT): Motohiro Atsumi, Managing Director, Suzuki Motor Gujarat inaugurated the all-Japanese hotel AJU Imperial recently in Village Jhalishana Taluka Mandal, Ahmedabad.

This 110-room facility with modern architecture and interior is specially designed and curated according to the customs and comfort of the Japanese lifestyle and is very strategically close to the car and battery manufacturing plant of Suzuki Motors Gujarat, that is in village Hansalpur, about 100 km from the state capital.

After inaugurating the hotel, Suzuki Motor’s MD Motohiro Atsumi was all praise for the promoters of AJU Group of Hotels for providing the company executives comfortable stay in Ahmedabad.

He said that the founder Prakash Yadav supported Suzuki Motors Gujarat from the very beginning when the company entered Ahmedabad.

“Five years ago, there was no building, no foreigners including Japanese here, and we wanted to stay here but nobody except for Prakash and Inder supported us. That’s why I always appreciate them. Today I am happy to be invited to this ceremony as a chief guest,” said Suzuki Motor Gujarat’s MD.

AJU Imperial Hotel is the AJU Group of Japanese Hotels’ latest venture in India.

However, the journey of AJU in Gujarat took off together with Suzuki Motor Gujarat in 2015 when AJU arranged for accommodation for the company’s top executives in Ahmedabad city.

“In 2015 when Suzuki Motor Gujarat set up its office in Ahmedabad. We provided a 4-room facility for their top executives. In 2016 when the company plant started in Hansalpur near village Becharaji, about 100 km from, we provided its Japanese workforce 65 apartments Sijacon. By the end of the same year, we came up with 72-room AJU Ryokan Hotel in Vithlapur, again for Suzuki Motor Gujarat only,” said Prakash Yadav, Founder, AJU Group of Hotels.

However, all that was not easy for AJU Hotels to provide home-like stay and food for the Japanese executives and that too 100 km away from the main city Ahmedabad.

“In 2014, all the villages Vitthalapur, Becharaji, Jhalishana, and others wore the resemblance of just another remote rural setting of Indian states, with no roads, adequate power, and water supply and the people here led a very elementary life with no commercial activity.

“But our over a decade old experience in serving the Japanese executives came handy. Already, we have been serving Japanese clients since 2008. Today we have hotels and service accommodations in Delhi NCR Towns,  Manesar, Neemrana (Rajasthan), besides Gujarat,” said Yadav.

As AJU Group of Hotels launched its ninth branch on December 4 in Jhalishana Taluka Mandal, Ahmedabad – a 110-room AJU Imperial Hotel, it has reached its accumulated room capacity of 512, and the groups projects to cross 1000 rooms by 2023.

“We have plans to expand our reach in many other towns of the country as well and we project to cross 1000 rooms in the next 3-4 years, by the year 2023,” Prakash Yadav added.

The last in the series of its hotels, AJU Imperial is an elegant yet contemporary architecture with a minimalistic design that can attract anyone entering the facility.

Starting from the façade to the lobby all very well sink with the philosophy of simplicity yet filled with elegance.

“The hotel is equipped with all modern gadgets and facilities like karaoke, virtual golf, automatic restroom facilities and many more. The most crucial element here is the authentic Japanese food and for this, we have arranged a Japanese chef to head a team of 20 to ensure good food for Japanese executives,” added Yadav.